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Article

09
SEP
2015

Vol. 64 No. 2 (Summer 2015)

Posted By : Juuso Leivonen
Comments : 0

This special issue of the Nordic Journal of Business consists of four articles presented at the 3rd Nordic Conference on Consumer Research which took place in May 2014 in Vaasa, Finland. The presentations provided a rich variety of consumer research combining different theoretical perspectives, methodologies and schools of thought.

Editor’s letter

Editorial

Research papers

Jaskari Minna-Maarit, Leipämaa-Leskinen Hanna, Syrjälä Henna
– Revealing the paradoxes of horsemeat – The challenges of marketing horsemeat in Finland

Söderlund Magnus & Sagfossen Sofie – The consumer experience and the absorbing story

Turunen Linda Lisa Maria – Challenging the hierarchical categorization of luxury fashion brands

Matschoss Kaisa & Kahma Nina – Service interest and cluster membership – Who are the pioneering users in energy efficiency service markets?

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