Vol. 64 No. 2 (Summer 2015)
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This special issue of the Nordic Journal of Business consists of four articles presented at the 3rd Nordic Conference on Consumer Research which took place in May 2014 in Vaasa, Finland. The presentations provided a rich variety of consumer research combining different theoretical perspectives, methodologies and schools of thought.
Editor’s letter
Research papers
Jaskari Minna-Maarit, Leipämaa-Leskinen Hanna, Syrjälä Henna
– Revealing the paradoxes of horsemeat – The challenges of marketing horsemeat in Finland
Söderlund Magnus & Sagfossen Sofie – The consumer experience and the absorbing story
Turunen Linda Lisa Maria – Challenging the hierarchical categorization of luxury fashion brands